Brochure Design
Designing a brochure! Good graphic designers, has a tougher job of designing. Even for the most basic type of brochure, before you put pencil to paper or click your mouse, there is essential information that the client and designer had to discuss. The first thing you need to know is the purpose of the brochure or what the client wants on that brochure to achieve. That ties directly into who the target audience is and what the message of the brochure will be. There are three main types of brochures and in each case; the cover is used to accomplish a specific goal.
The three types of brochures are –
• Used to advertise or market,
• Gives education or information, and
• Gives entertainment
A brochure that is primarily educational or informative, the product generally appears on the cover with the information of what it does or can do listed inside. The entertaining brochure is used the least. Designers need to get the parameters and specifications from the client before they proceed, as these may greatly affect the cost. Printers can also be a tremendous resource in explaining how a brochure's parameters and specifications will affect everything from the size of paper a brochure is printed on, to trimming, folding, and special cuts.
The graphic designer and client needs to discuss the order of information; starting with the most important and moving onto the least. At this stage, you will need to know on which panel or panels information is being placed. In some brochures, information can go across two panels to striking effect. Advertising, educating, informing, and entertaining are how that message is presented; the actual message is what you want to say about the particular product, service, or company. As with any design there are also things you will want to avoid. These include: Avoid over-used typefaces, two of which are Arial and Helvetica. For content type, keep the point size under 12. With any design project, it's a good idea to have all the necessary information, pictures, parameters, and specifications before you let your creative juices flow.